Services for Legal Technology Companies
A former practicing lawyer with an MBA, I spent approximately two years helping corporate law departments find technology that works for them, and spent an additional 5.5 years working at one of the world’s largest legal technology companies, where I provided product management expertise, served as a thought leader and industry analyst on both the outside legal market and the legal technology market.
Based on those experiences, here are some ways that I could help legal technology companies change and grow.
Industry Analyst / Strategic Advisor
Both the legal tech community and the industry it serves are in flux; in this uncertain environment, legal tech companies may want to check their visions against an outsider's perspective before making major strategic decisions. I am a lawyer with an MBA who has worked in legal operations and legal technology for over 9 years, including 5.5 years where I provided market intelligence and strategy advice to senior leadership. I provided digests of all the major industry reports to senior leadership, including detailed analysis and recommendations based not only on the research but on hundreds of hours of dialoge with legal ops directors, law firm business people, and other industry observers. I continue to study the legal market and as a strategic advisor to early and mid-stage legal technology companies, I can provide a level of insight and nuance that most legal operations consultants cannot.
Strategic Advisor: Marketing and Thought Leadership
In my previous job at one of the world's largest legal technology companies, I published over 50 blogs in leading legal technology publications, was quoted over 50 times in various industry news media, and published podcasts with legal operations leaders from companies like Philips 66, Novartis, Microsoft, PNC, DHL, and Santander. Most importantly, I launched an award-winning thought leadership campaign-- LegalVIEW Insights-- that used benchmarking data from one of the world's leading sources of performance benchmarking for corporate law departments to drive share of voice to unprecedented levels and generate leads.
If you are not currently getting enough attention for your company, that situation will persist if you bore people. At the same time, if you provide mere entertainment without any real content, you will lose the attention and respect of the biggest influencers in the legal operations world, who are tired of marketing fluff. You have to walk a fine line.
As a thought leader, I have proven you can take relatively dry subject matter and make it stimulating and even occasionally funny. You can tie your research to current events or historical parallels, be shockingly honest, ask questions nobody else has ever asked before, and use analogies and personal anecdotes that capture people's imagination. I can help your team create highly informative, yet still interesting research, blogs, podcasts, webinars, and in-person speaking engagements that demonstrate your company's subject matter expertise in a way that is different and memorable.
Product Management Consulting
For software companies selling into the corporate law department world, I've worked in legal operations in the corporate law department of a $156B organization and spent hundreds of hours speaking to legal operations and GCs about both pain points and success areas that have worked for them. I spent five years in the analytics division of the product management group of one of the world's largest legal technology companies and participated in all kinds of discovery interviews, account management check-ins, UI discussions and other product-related discussions with hundreds of clients and potential clients. I can talk to legal business people like I am one of them because I have been in their shoes and have spent so much time getting to know them and the problems they need to solve. This gives me a unique ability both to empathize speak legal operations language. I can build a rapport and identify client needs faster than a product manager coming out of another industry who has never worked in a corporate law department, never worked in a law firm, never been an end-user of legal technology, and has no prior legal tech experience. If your company is designing software for corporate law departments, I can help you investigate and ways to make your product more satisfying to clients and potential clients.